Alliston Search Dominance: Ford Heritage & Industrial Authority

B2B manufacturer relied solely on trade shows and direct sales. Online presence minimal despite serving customers across Ontario. Procurement officers searched for suppliers but couldn't find this company.

Launched Google Ads targeting industrial procurement searches throughout Golden Horseshoe. Created technical specification pages, implemented LinkedIn Ads for plant managers, and set up remarketing for website visitors.

Generated 47 qualified B2B leads in first 6 months. Two major supply contracts secured directly from website inquiries. CPC 40% below industry average due to precise targeting.

• Industrial geographic targeting: Ontario manufacturing corridor
• Technical specification content downloads for lead capture
• LinkedIn Ads targeting plant managers and procurement
• Remarketing campaigns for specification page visitors
• Ad copy emphasizing Ontario manufacturing advantage
• Call tracking for immediate B2B connection

Local shopping centre struggled attracting younger shoppers and families. Traditional advertising insufficient for reaching target demographics. Competing malls in Barrie drew regional shoppers.

Developed Instagram-first strategy showcasing local shops, events, and community involvement. Partnered with Alliston businesses for cross-promotion. Launched Facebook event campaigns for family activities.

Instagram followers grew 5,400+ in one year. Foot traffic increased 67% during promoted events. Social media now drives 30% of website visitors.

• Instagram featuring local shops and food offerings
• Facebook events for community activities and sales
• Cross-promotion with anchor store campaigns
• User-generated content contests and features
• Geographic ad targeting for L9R and surrounding
• Influencer partnerships with local community figures

Healthcare clinic website outdated, not mobile-friendly, and difficult to navigate. Patients couldn't find services, book appointments, or locate facility information quickly on mobile devices.

Complete website redesign with mobile-first approach. Added online booking system, service pages for each medical offering, doctor profiles, and clear location directions from surrounding communities.

Online bookings increased 520%. Mobile traffic rose 340% with 78% lower bounce rate. Patient satisfaction scores improved due to easier appointment scheduling.

• Mobile-responsive design for patient searches
• Online booking system integration
• Service-specific pages for patient education
• Core Web Vitals optimization for rankings
• AODA accessibility compliance for Ontario
• Secure hosting and HIPAA-compliant features

Construction company appeared as generic contractor without demonstrating expertise. Lost projects to competitors showcasing specializations. No content addressing homeowner questions or concerns.

Created comprehensive content library: project galleries, renovation guides, financing education, and Alliston-specific building information. Launched blog answering common homeowner questions.

Organic leads increased 215% within 8 months. Ranked #1 for "Alliston renovation" and multiple project-type keywords. Content shared by local real estate agents.

• Renovation and remodeling guide content library
• Alliston-specific building and permit information
• Project galleries by construction type
• Financing and budget educational content
• Real estate agent partnerships for backlinks
• Long-form pillar pages for competitive keywords

Garden centre struggled with seasonal cash flow and communicating during critical spring/fall periods. No system for nurturing customers between visits or encouraging repeat business.

Built segmented email lists for homeowners vs. landscaping pros. Automated spring preparation series starting February. Fall clearance campaigns in September. Post-purchase follow-ups requesting reviews.

Spring campaign generated 34% of seasonal revenue. Email list grew 67% through in-store signups. Repeat customer rate increased 52% through automated nurturing.

• Homeowner vs. landscaper list segmentation
• Automated spring preparation email series
• Fall clearance and winterizing campaigns
• CASL-compliant in-store list building
• Post-purchase review automation
• Seasonal A/B testing of offers and timing

Professional services firm had good traffic but low conversion. Complicated quote forms, unclear pricing, and weak calls-to-action resulted in high bounce rates and few inquiries.

Streamlined contact forms, added click-to-call buttons, implemented live chat for immediate questions, A/B tested value proposition statements, and added client testimonials throughout site.

Conversion rate increased 185% within 6 months. Lead quality improved with better qualification forms. Cost per acquisition decreased 44%.

• Streamlined quote request forms
• Click-to-call for mobile users
• A/B testing of value propositions and CTAs
• Client testimonial integration throughout site
• Live chat implementation for immediate engagement
• Heat mapping identifying conversion barriers

Multi-location restaurant group made marketing decisions based on intuition rather than data. Couldn't attribute customers to specific locations or measure campaign ROI effectively.

Implemented call tracking per location, Google Analytics conversion tracking, location-specific reporting dashboards, and competitive benchmarking against Barrie area restaurants.

Identified underperforming location and optimized menu. Increased overall marketing ROI 67% through data-driven budget allocation. Customer lifetime value increased through retention focus.

• Location-specific call tracking and attribution
• Custom dashboards per restaurant location
• Competitor benchmarking across Simcoe County
• ROI analysis by marketing channel and location
• Customer lifetime value tracking and analysis
• Monthly business reviews and optimization recommendations